Press Release: Prince Michel Expands and Exports to China!
Contact: Beth Burton
Phone: (540) 547-3707 FOR IMMEDIATE RELEASE

MADISON, VA, JULY 17, 2012: Prince Michel Vineyard and Winery Owner, Kristin Swanson Holzman announces the expansion of wine sales from her Madison, Virginia winery to the People’s Republic of China.  States Ms. Holzman, “It has been a long and tedious process, but our first of many shipments of Prince Michel wines left port July 16, 2012, for Beijing.  There has been a state-wide effort to promote Virginia wine in other countries.  I always knew selling our wine in China and other countries was possible, but it took months of shared skills and resources to make this possibility a reality.” 

It all began with a visit from Chinese entrepreneurs to Prince Michel Winery’s tasting room.  They immediately recognized the quality of the Vineyard Designate series wines as well as several other of their award-winning wines.  Business relationships were soon established and firmed up with a ceremonial signing and celebration attended by Ms. Holzman and International Sales Director for Prince Michel, Pam Gower, in mainland China.  Of her venture into working with different delegations over the past year, Ms. Gower expressed a sincere appreciation for their love of good wine and hospitality.

Prince Michel Winery is also celebrating its 30th year in the Virginia wine industry.  This recent venture into international wine sales offers new opportunities to showcase the high quality wine produced in the Commonwealth.   When asked for a comment, Prince Michel winemaker Brad Hansen stated, “I never thought the wines I created would be enjoyed so far from home.  I’m pleased that the excellence of Virginia wine is appreciated, and I’m excited not only for Prince Michel but for all the area grape growers who are part of this entire endeavor.”

For more information on Prince Michel Vineyard and Winery and their award winning wines visit them on line at

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